Start your home care agency with a clear plan and people who've done it
We teach new owners how to get licensed, build a care program families want, and find their first clients. The program is led by Jesse Epps, who has run home care agencies since 2015.
More people want care at home, and families need agencies they can trust
Non-medical home care helps older adults stay in their own homes. It's meaningful work, and it's a real business that needs to be run well.
Growing need
About ten thousand Americans turn 65 every day, and most of them would rather stay at home than move into a facility.
Modest startup costs
An EIN and NPI are free, and an LLC usually costs $50 to $500. Many owners start from a home office. Your state's license fee is the biggest variable.
No medical background needed
Non-medical care covers help with bathing, meals, getting around and companionship. As the owner, you hire caregivers and run the business.
Six steps we walk every new owner through
My first license took me twelve months because I didn't know the order of things. This is the order I'd follow now.
Getting your non-medical home care license approved
Designing a monthly care program families understand and value
Finding your first clients before anyone knows your name
Setting up care delivery so it doesn't all fall on you
Structuring the business so it holds up as you grow
Keeping clients and caregivers with you for the long term
Choose the level of help that fits you
Learn on your own with the free training, follow the program with group coaching, or have my team build alongside you.
The Private-Pay Method
- The steps to a home care license
- How to structure a monthly care program
- How new agencies find their first clients
- Home Care Growth Playbook for live attendees
Elite Home Care Academy
- The six-part launch program
- Weekly group coaching calls
- Community of 250+ agency owners
- Scripts, templates and state guides
VIP Program
- Licensing paperwork handled by my team
- Your offer, ads and client system set up
- Weekly coaching with Jesse for 12 months
- CRM, funnel and operations setup
What owners say about working with us
"Home Care Academy took my agency from 0 clients to over 15 clients within a few weeks. The best part is I didn't have to chase them."
"I remember that Zoom call like it was yesterday. He told me exactly what to do, and I took action."
"I just got 15 new leads this month, on the way to 20."
Individual experiences. Not typical, and not a prediction of your results. Read their stories
From bus driver to agency owner
In 2014 I was driving a city bus. I got into home care in 2015, and it took me a full year to get my first license approved because nobody showed me how.
I now run three agencies. The Academy is the guidance I wish I'd had when I started.
See how the process works
The free training covers licensing, building your care program, finding clients and setting up your operations.





































