A step-by-step program for starting your home care agency
Lessons, templates and weekly group coaching to help you get licensed, design your care program and find your first clients. For complete beginners and existing owners.
For new and existing owners
About 1 to 2 hours a day
Focused on private-pay care
No prior business experience needed
Tools and automation walkthroughs
Startup cost guidance
Weekly coaching calls
250+ owner community
Six parts, in the order you'll need them
Each part covers one stage of building an agency, with lessons, templates and examples.
Design your care program
Move away from competing on an hourly rate. Build a monthly program that's clear for families and sustainable for you.
- Service types
- Pricing structure
- Choosing your service area
Get your license approved
The order of the steps and the policy and procedure documents, so you know exactly what to send your state.
- Policies and procedures
- Licensing application
- CRM and website setup
Find your first clients
How new agencies reach families directly instead of waiting on referrals.
- Marketing funnels
- Finding qualified leads
- Consultation calls with families
Deliver care reliably
Set up operations so every visit doesn't depend on you personally.
- Hiring caregivers
- Operations handbook
- Keeping good caregivers
Run the business with systems
Organize billing, sales, hiring and marketing so the business holds together as it grows.
- Billing setup
- Sales process
- Working with virtual assistants
Keep clients long term
Build the check-ins, reviews and referral habits that keep families with you.
- Client retention
- Referral program
Coaching, templates and guides
Weekly group coaching calls
One hour with Jesse every week to work through what comes up as you build.
Local marketing playbook
Low-cost ways to get known in your community, including yard signs.
Caregiver hiring kit
Job descriptions, a vetting process and sample contracts.
Service package guide
How to structure packages that fit the families in your area.
Client onboarding process
The steps we take from signed agreement to first visit.
Call scripts
Sample scripts for first conversations with families.
Email templates
Follow-up emails for new inquiries, with a video on how to use them.
Referral guide
How to ask current clients for referrals the right way.
50+ guides and checklists
PDFs, playbooks and cheat sheets for each stage.
One price, full access
Questions first? Book a call
What members say
"Home Care Academy took my agency from 0 clients to over 15 clients within a few weeks. The best part is I didn't have to chase them."
"I remember that Zoom call like it was yesterday. He told me exactly what to do, and I took action."
"I just got 15 new leads this month, on the way to 20."
Individual experiences. Not typical, and not a prediction of your results.
Before you enroll
How much does it cost to open an agency?
This is separate from the program. It's the cost of getting fully set up: your LLC, state license, website, marketing and first hires. Many owners budget $3,000 to $5,000, but your state's license fee and your choices make a big difference.
Will it work in my state?
We have licensing guides and requirements for every state. Each state sets its own rules and timelines, so we help you follow yours.
How is the Academy different from the VIP Program?
In the Academy you follow the program yourself with weekly group coaching. In the VIP Program ($7,500 for 12 months) my team handles much of the setup with you, including licensing paperwork, ads and your CRM. About the VIP Program
How much time does it take?
Most people spend about two hours a day during setup. Once you're running, it's often less.
Ready to get started?
Enroll in the Academy, or book a call if you'd like to talk it through first.