Build your home care agency with my team beside you
For people who'd rather not do every step alone. My team helps with licensing, your care program, marketing and operations, and I coach you every week for 12 months.
You can build it yourself, or build it with us
Working it out yourself
- Writing your own policies and procedures, or adapting a purchased set.
- Working out the licensing steps as you go.
- Building your marketing and follow-up by trial and error.
It can be done. It's how I started, and it took me a year to get licensed.
Building it together
- My team prepares your policies and procedures and helps with your application.
- We design your care program with you.
- We set up the marketing and CRM we use ourselves.
- I coach you every week for 12 months.
Six areas every new agency needs
Your care program
Many new agencies compete on an hourly rate and end up compared on price alone.
We design your care program with you, built around the families in your area.
- Program structure
- Choosing your service area
- Pricing and packages
Your license
Licensing is where most people get stuck. My first license took a full year.
My team prepares your policies and procedures and helps you submit your application.
- LLC registration
- Policies and procedures for your state
- State application
Finding clients
A license on its own doesn't bring in families, and referrals take time to build.
We set up the marketing and follow-up process we use in our own agencies.
- Marketing funnels
- Lead follow-up
- Consultation process
Care delivery
Once a family signs on, someone has to coordinate the care. Without a plan, it all falls on you.
We help you set up hiring and day-to-day operations.
- Hiring caregivers
- Operations handbook
- Caregiver retention
Systems
What works for your first few clients can break as you grow.
We help you organize billing, sales, hiring and marketing.
- Billing setup
- Sales process
- Virtual assistant setup
Keeping clients
Clients who leave after a few months make it hard to plan.
We set up check-ins and a referral process that help families stay.
- Ongoing care plans
- 30-day review calls
- Referral program
Weekly coaching with Jesse for a full year
Questions come up at every stage. Your state asks for changes, a call with a family doesn't go the way you hoped, or you're not sure who to hire. You bring it to me, my team and the community, and we work through it together.
One-on-one
- Direct messages with Jesse
- Calls at key milestones
- Reviews of your website and policies
Group
- A live coaching call every week
- Topic-based trainings
- Group Q&A
Example for illustration.
What my team sets up with you
Marketing and follow-up
Ad campaigns
My team sets up and manages your ads.
Lead qualification
A simple way to understand each inquiry's needs.
Follow-up messages
Texts and emails so no inquiry is forgotten.
Appointment reminders
Reminders before every consultation call.
Scheduling
A booking process that works for you and families.
Past-inquiry outreach
A campaign to reconnect with older inquiries.
Hiring help for sales
Support when you're ready to bring on someone to take calls.
Being found online
Google and social profiles
Your listings set up, with a way to collect reviews.
Website and funnel
Pages that explain your services and let families book a call.
CRM setup
Our pipelines, reminders and automations loaded into your account.
Tool connections
Your systems connected so data isn't copied by hand.
Your services
Program design
Your care program written up with you.
Packages
Optional services that families can add.
Referral program
A simple way for families to recommend you.
Renewals
How ongoing care plans are reviewed and renewed.
Operations
Licensing paperwork
Policies, procedures and application prepared by my team.
Caregiver recruiting
How we find and screen caregivers, set up for you.
Back-office setup
The admin processes that keep things organized.
Community and support
A VA setup, the owner community and support by direct message.
What's included
for the full 12 months$7,500
Financing is available. Ask about it on your call.
Licensing decisions and timelines are set by each state.
What to expect
Pick a time
Choose a slot that works for you. It takes about a minute.
Talk it through
My advisor asks about your state and where you're starting, and answers your questions about the program.
Decide
If it's a good fit, we'll go over payment options and next steps. If it isn't, we'll say so.
Talk to my team about your agency
Tell us about your state and where you're starting, and we'll help you decide whether the VIP Program is right for you.